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About the Plus+ innovation programme

  • Connect to your best partners and see your innovative ideas come to life!
  • Submit your ideas and together we explore, accelerate and market them.

Our aims:

  • Generate ideas and innovations
  • Develop new products and services
  • Develop new business and market models
  • Form teams and partnerships
  • Supercharge entrepreneurship
  • Be versatile engineers for the next generations

What is in it for you?

  • ­Develop and show your talent
  • Create business opportunities
  • Receive support, training and assets to develop your innovation and business model
  • Network
  • Step into the spotlight

Joining the Plus+ Innovation Programme

How to participate?

  1. Work on the best idea. Brainstorm with colleagues and improve further and further.
  2. Be diverse: get yourself an inclusive team of at least 3 people. Ensure the following personalities are present:
    • ­A flame: Ideas don’t come from nowhere. This person is the creative mind that continuously provides the spark to get new ideas burning.
    • A hands on builder: A spark does not become a flame on its own. Someone needs to build on an idea, turning concepts into reality.
    • A launching rocket: an entrepreneurial spirit is required to get even the best product off the ground. This person ensures buy-in from others (especially clients) to ensure a successful launch.
  3. Upload your idea to any suitable campaign on the innovation platform.
  4. Get yourself likes once you have shared your idea. Create exposure within Witteveen+Bos and try to enthuse others and already start working on it.

Connect to your best partners and see your innovative ideas come to life!

Submit your ideas and together we explore, accelerate and market them.

How to win?

To become a finalist and get through to the accelerator phase you need to have more than just a nice idea. You also need to explain why the idea is great and you need to be prepared to work for it. A jury will help us select the best ideas for the accelerator phase. Below are some of the selection criteria we will be using:

  1. Solve (a part of) a problem for Witteveen+Bos or our clients (extra points: have a launching client ready)
  2. ­Generate new business (clients and/or business models)
  3. ­Have a clear sponsor for your project
  4. ­Partner selection, can we do it ourselves or do we need an extra hand?

The jury will assess your submitted idea from the point of view of a potential client, so you need to pitch it convincingly. You will need to explain the value of the idea for our clients but also the value of it for Witteveen+Bos. In short: why is your idea the best? You do not need to fill all this information in at once, you can already get started with just a short introduction of your idea on the Plus+ innovation platform and fill in the gaps later on. We have prepared two phases for this, which will be explained later on.

Moving from an idea to a service/product requires a lot of hard work. You are responsible, with your team, to make it happen. The accelerator program is not meant to provide you with lots of time and resources to develop the technical aspects of your specific idea. Instead it focusses on the business side of your idea. It helps you answer questions such as ‘how do I sell it?’, ‘what business models exist?’, ‘who is my client?’ and ‘what problem am I trying to solve?’.

The whole accelerator program will remain a competition. A selection will be made of the best ideas from the Plus+ innovation platform to go into the bootcamp phase of the program. At the end of the first bootcamp day a further selection will be made for the teams that have best demonstrated their likelihood to succeed. By the time the accelerator phase begins in November we expect to have around 8 teams remaining in the program. So keep this in mind to ensure your idea becomes a success: it is you who needs to do the heavy lifting together with your team. Therefore it is important to have a sponsor who will give you time and space (budget/time) required to achieve your goals. He/she can be your group leader, PMC or sector manager or someone else within but also outside of Witteveen+Bos

What is there to win?

  • ‘The White Cube’: your ticket to the accelerator
  • ­‘The Blue Cube’: your reward winning the campaign finals

What is in the cubes?

There is only one way to find out.

Some helpful tips

Help your colleagues

  • Post comments to your colleagues’ ideas
  • Like their ideas (of course only if you actually do)

Just start

  • ­ You don’t need to work it all out at once!
  • ­ Just start by uploading the title, the short description and some keywords.
  • ­ Add the rest later on.

So… what are you waiting for?

  • ­Activate your account on the platform right away!
  • ­Brain dump this morning’s shower idea. These are the best!


The Innovation Team supports you in all matters. Approach your innovation campaign manager for questions and advice. Stay in touch via the platform.

Contact the campaigns

Elmo Slump

Innovation Manager

Elmo Slump
Marije Schilder

Smart Cities

Marije Schilder
Mattijs Stam

Smart Company

Mattijs Stam
Fenna van de Watering

Smart Cycles

Fenna van de Watering
Menno Buckers

Smart Deltas

Menno Buckers
Leon Reijmer

Smart Infra and mobility

Leon Reijmer